Key SEO Metrics You Must Track
Optimising a website till it goes live is not the end of the SEO (Search Engine Optimisation) process. In fact, how you measure the SEO metrics ultimately defines if the strategy is successful or still awaits more improvements.
Do you first look at the traffic or analyse the content performance? Do you focus on the areas to check the number of clicks or fear bounce rates? Auditing an SEO can be a complicated experience, more when questions like these bring more confusion.
This is why finding a top-rated SEO agency in Melbourne is crucial. But before that, let’s first get some basic understanding of metrics that you must be aware of.
Organic Traffic:
Organic traffic is the number of visitors who arrive at your website through search engine results. If it is increasing, it means that your website is ranking well and driving customers in.
How to Track It?
Organic traffic is a key metric that determines whether your SEO strategy is successful or not. To find this number, you can use tools like Google Analytics or even hire a professional SEO specialist to conduct SEO audits.
If you are tracking this metric yourself, look for patterns, such as spikes in traffic after using new SEO tactics. And, also compare organic traffic with other traffic sources like direct, referral, and social.
If you are finding any difficulty, then hiring a top-rated SEO agency in Melbourne should be a priority for quick assessment.
Bounce Rate:
Bounce rate is the percentage of visitors leaving your site without interacting further. This is likely happening when people are not finding the information, facing difficulty in understanding your website, or waiting long for the web pages to load.
How to Track It?
Bounce rates are negatively affecting your website SEO strategy. The higher the number, the less credible your website will become. Tracking these rates on every page allows you to focus on where things are going wrong. Whether it is content, design, call to actions, or slow load times, identifying the root causes can make you adjust your positioning. With the help of a top-rated SEO agency in Melbourne, you can take extra advanced steps to monitor the bounce rate.
Click-Through Rate (CTR):
Click-through rate is the percentage of people who click on your website after seeing it on a search results page. It is measured by the number of clicks divided by the number of times it is appearing on the search engine results page.
How to Track It?
A high CTR means that people are finding the meta titles and descriptions informative, relevant, and engaging to find more information. If you are analysing CTR for individual pages, it is best to use a tool like Google Search Console. It provides insights into the individual keywords and pages, allowing you to review the data cautiously.
You can even trust a top-rated SEO agency in Melbourne to test different meta tags and descriptions to improve CTR.
Dwell Time:
Dwell time is another important SEO metric. It is the total time a visitor stays on a website before returning to the search engine results page. It indicates if your website content is valuable and engaging for users. The more time they spend reading it, the higher dwell time will be.
How to Track It?
The first few ways to track dwell times on a website is to use Google Analytics tool. Look for the tab that says “Average duration session”. Analysing the duration along with the percentage of people leaving a website and viewing specific pages gives a good understanding of how people are engaging and what are the main trigger points.
A top-rated SEO agency in Melbourne can help you identify the engagement ratio more clearly.
Conversion Rate:
Ultimately, the goal of SEO is to earn more leads, generate quality sales, or highlight specific offerings. Conversion rate tells about the percentage of visitors who complete a goal on your website, such as making a purchase.
How to Track It?
Google Analytics allows you to identify how many visitors complete key actions on your site. Analyse conversion rates alongside traffic and engagement metrics to know how well your SEO is performing.
A top-rated SEO agency in Melbourne recommends that traffic and engagement is meaningless if the visitors are not completing the action.
Final Words
We hope you found this blog useful. Coming to an end, we have walked you through the key SEO metrics that make the most sense for monitoring your SEO strategy. However, there are few other metrics as well that deserve equal attention, the above metrics are simple to analyse by website owners themselves.
For more detailed audit reports and SEO analysis, contact any top-rated SEO agency in Melbourne near you.
